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Keeping it Canadian – CanPrev acquires natural health pioneer, Innovite Health
TORONTO, Ontario — CanPrev Natural Health Products Ltd. is excited to announce today that it has agreed to acquire the Innovite Health brand, an iconic Canadian manufacturer of natural health products. CanPrev’s acquisition will transfer the Innovite Health brand, assets and related intellectual property from parent company Inoyan Laboratories Inc.
The move is designed to create further opportunities for growth and innovation in the Canadian nutraceutical market. The combined capabilities will further cement the presence of a genuine, all-Canadian innovation hub for natural health products, better serving Canadians with research-driven products uniquely designed for the Canadian market.
“We are honoured to acquire Innovite, a brand steeped in Canadian heritage,” says Tanya Salituro, founder of CanPrev, “Innovite is a company that, over its rich 35 year history, has been an integral thread in the fabric of the health food movement here in Canada.”
In 1983, Donna and Cornelius Pasare left the security of their careers as an architect and an engineer and founded Innovite from a modest Toronto basement office. Troubled by the environmental problems of their daily lives and the lack of natural health options locally, they resolved to search for innovative health products to supply to the Canadian market. Despite a limited budget, Innovite gained a strong grassroots following, growing steadily thanks to enthusiastic, word-of-mouth recommendations of health food staff and consumers.
“When the opportunity arose to integrate Innovite with CanPrev, there was no hesitation,” commented Franco Salituro, president of CanPrev, “We are completely aligned with Innovite’s legacy of making natural health available to all Canadians. By working together, we believe we can better serve the needs of Canadians who are seeking more control over their own health.”
Details of the transition will be shared with both companies’ retail partners ahead of the expected changeover.
When three-time breast cancer survivor, Tanya Salituro, founded CanPrev Natural Health Products Ltd. in 2005, she vowed to help Canadians have access to effective natural health options and knowledge needed to take charge of their own health. CanPrev created their Orange Naturals family-friendly brand in 2010, and acquired the Cyto-Matrix professional brand earlier this year.